The Suitcase Lady

Hyperbole

January 2, 2018, 4:33 pm

Here is the news we’ve all been waiting for….or perhaps not. Pantone has announced the color for 2018. And the color of the moment is (drum roll) ULTRA VIOLET!

I do look forward to this annual announcement. It is not the color that attracts me, it’s the copywriting.  Pantone’s hyping of the color is hyperbole at its finest, pure nonsense. How could anyone write the following and keep a straight face:

“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”

Wow! Who knew that purple will make us geniuses, conquer outer space and take the place of religion?

The purple prose continues:

“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.”

I wish life could be this simple. Apparently, all we have to do is paint the whole world Ultra Violet and we, the planet and the cosmos will all be saved. More likely, I think the folks over at Pantone have been drinking too much purple Kool-Aid.

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1 Comment for this entry

  • eve robillard
    January 4th, 2018 on 9:34 AM

    Yes, but then again my son Norb is a genius & purple has always been his favorite color. (Ever since that little block with his Playschool hammer kit.)