The Suitcase Lady

Burgers

March 3, 2015, 8:15 pm

I recently read an inadvertently hilarious article in the New York Times business pages, a section that usually induces more sorrow than laughs.

The headline read,”A Visit to McDonald’s, Celebrity Chef in Tow”. The piece began by noting McDonald’s drop in sales for the last five consecutive quarters and Consumer Reports ranking its burgers the worst of 21 chains. Then the reporter and his invited lunch guest, a celebrity chef, visit a Manhattan McDonald’s to critique the situation. The article notes that the chef serves a burger and fries at his own restaurant for $22.00, supposedly making him an expert on burger matters.

After taking a bite from a quarter pounder, the chef delivers his verdict: “The food could be better”.

Who among us could not have written this assessment?

The super star chef goes on to give thumbs up to the fries and coffee. The fact that McDonald’s serves killer fries is not a revelation: it is common knowledge that the fries are killer good and that they will kill you if made a daily part of your diet.

McDonald’s coffee is not a thumbs up; it is not even half a little finger up. The truth is that their coffee ranges from passable in an emergency to so awful it is undrinkable. And unless you’re a refugee from the Good Ship Lollipop needing a serious sugar fix, avoid McDonald’s “lattes”.

I’ll conclude with the scariest line in the article. The esteemed chef states, “I can assure you that if they had a great story and a better company culture, the same burger would taste a lot better.”

No it wouldn’t. Sometimes even a great newspaper can serve up junk.

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4 Comments for this entry

  • Jeff Newburg

    My mind tells me to agree with you, Mary, but my heart’s still hung up on the Big Mac and those great fries. And like Karen, I find myself ordering that ridiculously simple Fishwich over and over because my palate has it memorized, and I always know exactly what I’ll get. I’ve eaten at Five Guys and Red Robin and they’re good but a lot more expensive, and I’ve got to believe a Five Guys burger is a lot worse on the body than anything from McDonald’s. As for the yellow arches’ coffee, I agree: it’s horrible! Give me Dunkin’ Donuts anytime.