The Suitcase Lady

Bespoke

May 16, 2017, 9:47 pm

I would like to speak about the word “bespoke”. Its meaning was unknown to me until last week when I encountered it three times in a few hours of reading. Obviously, it’s a hot word, and I don’t like to be out in the linguistic cold. (To my embarrassment, I speak only one language so try to keep up on its words.)

I consulted my e-dictionary to discover that bespoke is an adjective that means “goods, (especially clothing) made to order.” The word originated in Britain in the mid 18th century. Examples were given of how the word is currently used:

  • A bespoke suit
  • Bespoke kitchens
  • Group tours and bespoke itineraries

I now understand why this word is so popular. In our “it’s all about me and money” society, having all your possessions custom made is the ultimate value.

After reading the definition, I briefly scrolled down the Google references for “bespoke” and found this ad which is a true jaw dropper……and perhaps enough to make one wish to resign from the human race.

“Express yourself with our Bespoke service. Designed to help you create your own unique Rolls-Royce, it’s time to set your own standard of style.

Personalise subtle features such as door handles, driver’s dials and treadplates. Make a bold statement by having a paint colour developed especially for you – or the veneers crafted from a tree on your estate. Dedicated to bringing your vision to life, this is the Bespoke service.”


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